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The software developed by Softage is a value added tool designed to leverage existing e-commerce sites and generate revenues from improved customer service.
General purpose of the system:
1. Allow marketing and sales users of the system to trigger real-time marketing and sales actions based on defined visitor characteristics
Demographic characteristics (static information known about visitor) | Behavioral characteristics (real-time site visit characteristics) |
2. Track and report on visitor, behavior information as well as results of system actions on key business metrics.
The most significant features of the tool are:
Live proactive chat | Site population filter | Intelligent call routing | Call transfer | Push content | Stored audio messages | Customer path records | Customer profile | Reporting and metrics |
The tool can be seamlessly implemented on existing sites within 24 hours.
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Technologies and tools:
Java:
JDK 1.4-1.5
Technologies:
EJB 2.1, JMS, Hibernate, JBoss cache, Swing, AWT, Servlet, JSP, Web Service, WSDL, AJAX, log4j, javaMail, JUnit 3.8
Application servers:
JBoss 4.x, Tomcat 5.x
Databases:
MySQL 3.x-4.x
Optimization tools:
Ant 1.x, XDoclet 1.2.x
IDE:
IntelliJ Idea
Industry
E-business
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